Now with 200 channels!

About two weeks ago, we had DirectTV (or whatever it's called) installed at our house. At Thanksgiving lunch with my dad's family, one of my uncles asked about it. Apparently, he had been thinking about getting it as well. My dad then constructed his opinion as to why he should cancel Comcast (our cable provider) and switch to DirectTV. My dad gave his story about his last encounter with the Comcast workers. Apparently, we had been unable to receive our basic channels, such as ABC, and my dad called them. They told my dad they could reset his cable box. We don't have cable boxes because our TVs can support it without the box, and the boxes cost extra. My dad informed them of this, and they told him that there was nothing they could do about it. My dad calmly stated "alright." and hung up. *Note: My dad has a short temper, so the fact that he didn't blow up on the phone is a surprise to me.* He then got online and started comparing prices for satellite tv companies, such as Dish Network and DirectTV. After some calculations, he discovered that after getting the 200 channels package and getting satellite boxes in all 4 of the rooms with TVs in them, he would only be paying $2 extra a month than what we are paying for 50something channels with Comcast. He then called DirectTV, ordered it to be installed at the house, and as soon as it was installed, he cancelled Comcast. My uncle then decided that next time Comcast gives him trouble (which will most likely be very soon), then he will be doing the same thing.
Here is what I observed:
-My dad used a personal story to tell his point, which gives him credibility, since we have Direct TV at home.
-My dad used the appeal of cost. He showed that, while Direct TV is slightly more expensive, you get more for your dollar.